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Are the dwindling days of Facebook fast approaching? Or will users remain loyal and dismiss the new release from Google called Google Plus (or Google+ to be exact)?

So many of us have become comfortable and settled into our Facebook accounts over the years; our friends lists have expanded, our albums have been published and photos tagged, our profiles established and we’ve adapted to and familiarized ourselves with the constantly yet ever-so-slightly evolving interface… why should we leave years of work behind to start afresh on a new social media network that seems to be offering alarmingly similar features?

Curious about social media in all its shapes and forms, taking a proper look at Google’s new “project” was a must. Googling reviews on Google+, Google’s overwhelming presence and influence leapt out at me in a moment of clarity. This wasn’t just another social media network – this was Google, where internet users go every day to find the answers to the most and least obscure questions, to find images, websites, information, people, places, videos and news. I’m sure that many would have trouble pinpointing the site they most often visit daily – Google or Facebook.

So, with all that in mind would Google+ be the easier option?

Google+ has a range of features, most of which liken to Facebook’s. It has a Stream, which is just like Facebook’s newsfeed, Messenger and photo uploading. For gamers, the gaming notifications are kept in a separate, closed-off section to the rest of their activities. It’s also taken the aspect of “socializing” a little further and has created Hangouts, which are video chats where up to 10 friends can converse at the same time. Facebook has, though, announced an imminent arrival of video chat to their list of applications.

Another practical feature of Google+ is Circles – literal circles into which users can drag and drop their different friends and acquaintances and through which they can limit and censor the information available to each group. This could be handy when it comes to hindering the activity available to your parents-in-law or boss! It also makes it easier to find your contacts in their organized categories. However, this grouping can also be done through Facebook. It’s probably a slightly more tedious operation, but there’s no question that Facebook will now up its ante with its new competitor rearing its googly-eyed head.

Google+ is also linked, of course, to the Google search engine, and the function “Search in Google” allows users to search for information to which Google will source from the web, as well as other posts and users on Google+. And, conveniently, it’s connected to our Gmail accounts.

So, what’s the verdict? Fancy new Google+ or trusty old Facebook? It’ll certainly be interesting to see how it all pans out.

Amy Rudaizky – Wordsmith

Social Media Team

www.socialmediateam.com.au

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We know that the playing field has changed. Technology and connectivity have put the power back in the peoples’ hands. This is great news for businesses because if you get your social media campaign right, it’s like word of mouth on steroids. At this very moment, potential customers are utilising social media to select products and services. They’re talking to friends and peers to help select a business to engage. You can’t sit quietly in the dark and expect people to find you.

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