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How effective is your representation of your business through its social media profile?

Is it something you’ve been taking as seriously as you should be?

If you haven’t already, it’s time for you to accept the importance of the online presence of your business. Getting in touch with the do’s and don’ts of your image through social media is equally as important as face-to-face communication with your clients. Don’t be fooled – it’s not as simple as posting a few wordy status updates and tweets every hour. Following the accepted conventions of social media marketing could take your business to a new level and reach audiences you may have never even considered.

Below are a few guidelines that will take you from amateur to media-savvy in a matter of minutes.

Don’t get over-excited – keep ‘em keen! Maintain a constant presence, but an overload of posting could quickly destroy your credibility. There isn’t a specific number of posts you should make per day, but it will vary between mediums. Every single post must be quality. If you’re tweeting it’s acceptable to be more frequent but beware of useless, boring updates – only post if it’s something people will connect to and care about. There’s nothing worse than the boring status update about your new pair of socks. On Facebook, limit posting to one per day, and make sure to vary the content. A single post could either attract or deter prospective or current clients so don’t get lazy!

With the above tip in mind, some ways to keep it exciting are to include different kinds of information and links, such as YouTube videos, images, articles and websites, as well as tips and ideas that your followers will benefit from and keep coming back to. If you’re posting thoughts and suggestions that are genuinely interesting, remember that your followers will share them with their friends and followers which will ultimately link back to your page.

Be reachable and available to your clients and followers. Your online profile is an interactive one. If there’s been a negative or positive comment posted on your page, make sure to publicly respond. Your page is a great forum for displaying your fantastic customer service and prompt reactions. If someone’s incessantly dishing out the dirt, you may need to resort to privately messaging them.

Ban the spam! Leaving spam on your page is totally unacceptable. It’s like keeping a hedge untrimmed – there’s clearly nobody tending to it. It’s essential to keep your page clean and professional and in doing so, your content will be easier to find and read. On that note, make sure your own text doesn’t look like spam. Steer clear of tacky dollar signs and capital-lettered phrases sprinkled with exclamation marks, or the only thing that’ll be missing will be a booming male voice announcing not to skip this ****$$$!! TERRIFIC SALE !!$$$*****.

Be professional – you might be on Facebook or Twitter, but you’re not chatting to your friends. You’re representing a business, and must maintain an appropriate voice. Do not use any language you wouldn’t otherwise use with clients at your workplace.

Following these golden rules and your own intuition, you’ll find an effective voice for your social media image.

Chester Garcia – Managing Director

Social Media Team

www.socialmediateam.com.au

Change the way you think about social media marketing.

Social Media Team is Australia’s fastest growing social media company. Our passionate social media marketing professionals are dedicated to helping you build meaningful relationships with your customers. Our mission is to gain an in depth understanding of your business and help you engage your target market.

We know that the playing field has changed. Technology and connectivity have put the power back in the peoples’ hands. This is great news for businesses because if you get your social media campaign right, it’s like word of mouth on steroids. At this very moment, potential customers are utilising social media to select products and services. They’re talking to friends and peers to help select a business to engage. You can’t sit quietly in the dark and expect people to find you.

What our clients think

Thanks for all your help, we’ve seen a huge boost in sales as a result of your efforts. Keep up the good work!

Patrick – Bella Sports

I hired SMT to help with social media, and have never looked back. I wasted years trying to do everything on my own, hiring your company turned my “hobby” website into my most profitable venture to date. Honestly cannot thank you all enough.

Alex Louey – AppsCore