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If you think your LinkedIn is just for posting general information about you or your business, think again. A few measly sentences about your business with a couple of pictures of your employees just won’t cut it anymore. The social media network for professionals has decided to join its contemporaries – LinkedIn has made some major changes that can really affect the influence of your business. LinkedIn has acquired the communicative features of Facebook, meaning you’re now being given the chance to voice yourself in a professional social media setting.

From your business’s professional LinkedIn profile, you can now post status updates, post links, post photos that are attached to links and share or comment other people’s statuses or comments. Additionally, your statuses will appear on your followers’ homepages and on your company’s overview tab. Followers can then share, like and comment on your updates which, as on Facebook, will appear on their homepages to their followers and networks.

As you can see, LinkedIn is rapidly transforming into a social media network rather than merely remaining a one-way profile of information.

Your business’s status updates must be posted by admins who you’ll allocate in the “Designated Admins only” setting and can be up to 500 characters long.

It gets better! One day after you publish your status, you’ll receive two sets of data. Each calculates the amount of activity produced by the status: Impressions, which shows the quantity views of your status update, and Engagement, which measures the contact and engagement (comments, likes, views, shares) from your status. Each day this data will update.

Remember to engage with your followers with relevant and interesting information, but be cautious of over-posting – this will be notified and assessed by LinkedIn, and you could jeopardize the existence of your profile.

Lastly, don’t think that now that you’re socially networking through LinkedIn you can forget about the other mediums such as Facebook and Twitter. You’re reaching specific audiences through each network, not all of which are accessible through every one. You must combine this account with your others and keep your professional and intended image intact through each one.

Happy Linking!

Chester Garcia – Managing Director

Social Media Team

www.socialmediateam.com.au

Change the way you think about social media marketing.

Social Media Team is Australia’s fastest growing social media company. Our passionate social media marketing professionals are dedicated to helping you build meaningful relationships with your customers. Our mission is to gain an in depth understanding of your business and help you engage your target market.

We know that the playing field has changed. Technology and connectivity have put the power back in the peoples’ hands. This is great news for businesses because if you get your social media campaign right, it’s like word of mouth on steroids. At this very moment, potential customers are utilising social media to select products and services. They’re talking to friends and peers to help select a business to engage. You can’t sit quietly in the dark and expect people to find you.

What our clients think

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Patrick – Bella Sports

I hired SMT to help with social media, and have never looked back. I wasted years trying to do everything on my own, hiring your company turned my “hobby” website into my most profitable venture to date. Honestly cannot thank you all enough.

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